We’re in search of a skilled Digital Marketing Manager to spearhead shopping ads campaigns for our e-commerce website in the USA. This role entails strategizing, executing, and optimizing campaigns across various platforms to drive traffic, engagement, and conversions.
Responsibilities:
- Develop and implement digital marketing strategies across Google PPC, Facebook, Instagram, and TikTok Ads to enhance website traffic and conversions.
- Manage end-to-end paid advertising campaigns, including setup, audience targeting, ad creation, and budget allocation.
- Conduct thorough keyword research and optimize PPC campaigns to boost ad performance and ROI.
- Analyze campaign metrics, derive insights, and provide recommendations for ongoing optimization.
- Conduct A/B testing of ad creatives, messaging, and targeting strategies to refine campaign effectiveness.
- Stay abreast of industry trends and updates, leveraging new features and opportunities for campaign enhancement.
- Collaborate closely with the marketing team to align paid advertising efforts with overall objectives and strategies.
- Deliver regular performance reports to stakeholders, highlighting key metrics and improvement opportunities.
Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- Proven experience in digital marketing and paid advertising, with expertise in Google PPC, Facebook Ads, Instagram Ads, and TikTok Ads.
- Proficiency in digital advertising platforms, campaign setup, targeting options, and ad formats.
- Strong analytical skills, with the ability to interpret data and derive actionable insights.
- Creative thinking and problem-solving abilities, with a knack for developing innovative advertising strategies.
- Excellent communication and collaboration skills, with the capacity to work effectively in a team environment.
- Certification in Google Ads or Facebook Blueprint is advantageous.
Perks and Benefits:
- Competitive salary package.
- Gym allowance for employee well-being.
- Annual performance appraisal to recognize achievements.
- Health insurance coverage.
- Comprehensive leave benefits, including medical, casual, maternity, and paternity leaves.
- Opportunities for employee development and engagement activities.
Note: Next eBiz is an equal-opportunity employer, fostering a diverse and inclusive work environment. We encourage applications from candidates of all backgrounds, free from discrimination based on race, color, religion, gender, or disability. All qualified applicants will be considered for employment.